There are two essential points to start this article out with, firstly, a lot of what I describe here will seem obvious, but that does not mean you should overlook it. I’ve seen many failures and successes; this is hard-won wisdom based on expensive errors or profitable success of b2b marketplaces I’ve worked on, with and for. Secondly, let’s be specific about whom this article is aimed at because, despite the veracity of my thoughts, they still have a target …
Category: B2B Marketplace
Data drives everything these days, including cars. The message that the consumer is being mined for Data, giving up privacy in order to enjoy a service, is a well-trodden path. Data starts with the individual and fans out from there, covering our social fabric, our experiences and delivering structural, actionable signals for businesses to fuel their growth. Data is to businesses what eggs and bacon are to breakfast. Not only a great way to start the day but providing fuel …
Location then becomes a huge deciding factor in shaping your enterprise, business or set of future plans. The ability to create and maintain cohesion between people who work in the business to leverage personality becomes a design principle. …
Thinking about the B2B Marketplaces in terms of Building or Buying, a different perspective on the decision making process. …
Tech Talks · Why building a forward looking data strategy is as much about knowing where you’ve been. …
In this article we explore the common mistakes in the creation of a B2B Marketplace and we look at how we might improve our chance of success by delivering a “multisided value” proposition. Data as a pay-off is also explored and the difficulties of making this a reality. …