The Over Burger Syndrome of Recommendations Algorithms Recommendations save both time and mistakes. This, for me, is practically important when choosing a restaurant; you really don’t want to meet me after poor service, mediocre food, and an expensive bill have skidded to a halt. Much better to avoid this blustering version of Phil and see a slightly larger dimensioned version after a satisfying eating experience recommended by a friend. As many of you will note, the internet is not your …
Tag: Data
Data drives everything these days, including cars. The message that the consumer is being mined for Data, giving up privacy in order to enjoy a service, is a well-trodden path. Data starts with the individual and fans out from there, covering our social fabric, our experiences and delivering structural, actionable signals for businesses to fuel their growth. Data is to businesses what eggs and bacon are to breakfast. Not only a great way to start the day but providing fuel …
In this article we explore the common mistakes in the creation of a B2B Marketplace and we look at how we might improve our chance of success by delivering a “multisided value” proposition. Data as a pay-off is also explored and the difficulties of making this a reality. …