There are two essential points to start this article out with, firstly, a lot of what I describe here will seem obvious, but that does not mean you should overlook it. I’ve seen many failures and successes; this is hard-won wisdom based on expensive errors or profitable success of b2b marketplaces I’ve worked on, with and for. Secondly, let’s be specific about whom this article is aimed at because, despite the veracity of my thoughts, they still have a target …
Tag: Marketplace
In this article we explore the common mistakes in the creation of a B2B Marketplace and we look at how we might improve our chance of success by delivering a “multisided value” proposition. Data as a pay-off is also explored and the difficulties of making this a reality. …